Volvo Is Bringing Back the Designer Who Defined Its Modern Look

It’s unlikely for a company to rehire someone they let go, but Volvo seems to think differently, as they always do. Thomas Ingenlath, the designer responsible for the Volvo XC90 SUV and the beautiful V90 wagon, is coming back as the company’s Chief Design Officer. If you didn’t know, he previously served as Polestar’s CEO, where he was largely responsible for the brand’s independent rise to fame. During his seven-year stint as company executive, the marque saw its fortunes change from being a Volvo sub-brand to finding a spot in the global performance EV space.

In a press release, CEO Håkan Samuelsson shared his enthusiasm for the designer’s return back to Volvo, saying, “Thomas Ingenlath will strengthen our design leadership with his proven experience and vision, ensuring we continue to design cars that reflect our values and resonate with customers around the world.” He further added, “Design is one of Volvo Cars’ greatest strengths and will continue to differentiate us in shaping the future of premium, electric mobility.”

Ingenlath is excited to be back, adding, “I am delighted to be returning to Volvo Cars. Design is fundamental to what Volvo stands for. I look forward to working closely with the teams across the company, developing cars that are distinct, relevant and true to the Volvo brand.”

What is certain is that Volvo’s minimalist design ethos shall remain intact for years to come. Although the Scandinavian identity is embedded in modern Volvo cars, it’s beginning to lose its shine. These are indeed testing times for the company, evident from the brand’s domestic and international sales figures. Volvo has seen a steep sales decline in key markets, including the U.S. and China.

While 2023 and 2024 saw a robust jump in sales after the pandemic-driven slump, 2025 has been tough with demand falling and tariffs taking a toll on sales numbers. The whole “electrified” shift by 2030 is also going to be challenging, as many OEMs are backing out of their EV plans, citing questionable demand and profitability concerns. Will Ingenlath’s design magic give future Volvos the boost they need? Only time will tell.