Ford Beats Apple, McDonald’s in Time’s Most Iconic American Brand List

America’s Most Iconic, According to Time

Ford Motor Company leadsTime magazine’s inaugural “America’s Most Iconic Companies” list, outranking renowned U.S. brands such as Apple, McDonald’s, and Walmart. According to the survey, the Blue Oval not only demonstrated strong commercial success but also played a significant role in shaping American culture and society.

To qualify for the ranking, companies had to be founded and headquartered in the United States, with a market presence of at least 10 years. Ford easily exceeds that requirement, having been founded in Michigan in 1903, dating back to the era of the iconic Model T. The survey results were compiled from responses by more than 10,000 members of the U.S. general population, encompassing over 100,000 individual assessments.

The rankings were determined using five key evaluation criteria: High Recognition and Familiarity, Cultural Significance and Impact, Emotional Connection, Resilience, and – perhaps most notably – Americanness.

A Product That Became a Symbol

Without a doubt, the Ford F-150 played a major role in cementing the company’s iconic status. The long-running pickup is offered in a wide range of trims designed to meet diverse customer needs, from no-nonsense workhorse configurations to high-end and off-road-focused variants. It has consistently ranked among the best-selling vehicles in the United States, with rivals such as the Chevrolet Silverado and Toyota RAV4 continuing to battle for the top spot.

Speaking of Chevrolet, its parent company, General Motors, also earned a place on the list, ranking seventh, positioned between McDonald’s and Microsoft.

Ford, which owns luxury subsidiary Lincoln, continues to expand its reach beyond U.S. borders as well. This includes China, where the automaker operates a joint venture with Changan Automobile to produce models specifically tailored to Chinese consumers. At the same time, the Blue Oval brand continues to invest heavily in motorsports, including its upcoming return to Formula 1, making it one of the few American-branded companies represented in the European-dominated series, alongside Haas.

Built for the People

Time explained that Ford’s success stems from its long-standing alignment with American identity, particularly through its focus on producing vehicles accessible to the mass market. The publication also noted that Ford aims to “redefine the future of mobility in the country” through continued investment in self-driving technologies and efforts to reduce electric vehicle prices amid the all-electric F-150 Lightning ending production.

Bill Ford, the company’s executive chair, said, “We are leveraging our position as the largest hourly auto employer in the U.S. to ensure that the future of transportation is built by American workers for everyday American families.”

The top 10 brands on the “America’s Most Iconic Companies 2026” list are as follows:

1. Ford Motor Company
2. Apple
3. The Coca-Cola Company
4. Walmart
5. Amazon
6. McDonald’s
7. General Motors
8. Microsoft
9. Google
10. Nike