Porsche’s Record U.S. Sales Couldn’t Offset a Rough Year Elsewhere

Porsche has just released its sales results for 2025, and while the United States saw another year of record sales for the automaker, other major regions saw a decline. Globally, Porsche sales dropped by a disappointing 10%, but in the U.S., Porsche sold 52 vehicles more than in 2024—a new record by the narrowest of margins. Locally and worldwide, the Macan was the manufacturer’s best-selling model, while the 911 set another delivery record globally. Here’s a closer look at the numbers.

Strongest U.S. Performance Ever

With 76,219 vehicles sold in the United States, it was Porsche’s best year here ever, although the company only just squeaked past 2024’s sales. The Macan led the way with 27,139 units sold (including the electric version), while the Cayenne took the runner-up spot with 20,314 units. These were followed by the 911 (13,574), 718 (6,399), Panamera (4,651), and Taycan (4,142). The 911 enjoyed its best December sales ever.

“Driven by the loyalty and enthusiasm of our customers for the incredible cars we offer, we have achieved stability and even growth to set a new record in a market that experienced profound change in 2025,” said Timo Resch, President and CEO of PCNA.

Resch was no doubt referencing the impact of tariffs on manufacturers like Porsche in 2025, with the brand being forced to implement multiple price hikes during the year.

Related: Porsche 911’s Crazy Price Hikes Make Corvette and AMG Rivals Hard to Ignore

A Less Rosy Picture Globally

While U.S. sales were steady, Porsche sold 31,269 fewer vehicles globally last year. The biggest loser in percentage terms was in China, where Porsche sales dropped by 26%. Sales in Germany dropped by 16%, while Europe (excluding Germany) saw a decline of 13%. Porsche had been on a record run globally for a couple of years, so the 10% decline last year marked a big change in fortunes for the brand. 

Globally, the Macan was also Porsche’s best-selling model, with 84,328 units sold, and over half of these (45,367) were for the electric Macan. The 911 held firm with 51,583 deliveries, up by 1%, but the 718 declined by 21% as that model line was phased out. Taycan and Cayenne sales both went down by over 20%.

“After several record years, our deliveries in 2025 were below the previous year’s level. This development is in line with our expectations and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing weaker demand for exclusive products in China, and our value-oriented supply management,” says Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. 

Trouble was brewing for Porsche back in July already, when the company had already downgraded its profit forecasts for 2025. At the time, then-CEO Oliver Blume delivered a sobering message to Porsche employees, saying its business model “no longer works in its current form”.

Related: Porsche Admits Trouble Ahead: “Our Business Model No Longer Works”

Where To From Here For Porsche?

Cooling EV demand and a significant decline in the key Chinese market are major issues that Michael Leiters, Porsche’s new CEO, will need to address over the next few months. 

The company is already back-tracking on some of its electrification plans. The new 718 generation was meant to be electric-only, but due to slower demand for EVs, Porsche is now re-engineering the sports car’s platform to accommodate gas power, too. We expect the automaker to electrify remaining models with more caution, based on current market conditions.

In the meantime, Porsche fans in the U.S. will have to live with high price hikes, as we saw a few days ago with the 911—the base version of the sports car is pushing $140,000, making it far more expensive than more powerful rivals.